Generative engine optimization (GEO) is the practice of making a business easy for AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and Microsoft Copilot to find, understand and cite. Where traditional SEO aims to rank a page in Google’s list of links, GEO aims to get your brand named inside the answer an AI writes, which is often the only thing the searcher reads.
Clear information about your business, services and locations can help search-enabled AI systems understand your website. It does not guarantee a recommendation.
AI assistants build answers from sources they can crawl and trust. They favour businesses that are described consistently across the web, publish clear factual pages, and are mentioned by independent sites. GEO works on all three.
- Technical access: search and AI crawlers can reach your pages under the controls each platform documents, and an optional llms.txt file can summarise your business
- Entity data: Organization, LocalBusiness, Service and FAQ schema, plus accurate company and location details on every profile
- Citable content: short, self-contained answers, definitions and facts that an AI can quote directly
- Brand mentions: listings, reviews, press and “best of” articles that AI models use to decide whom to recommend
How GEO Differs From SEO
SEO and GEO share foundations: a fast, crawlable site and trustworthy content. The difference is the goal. SEO aims to improve search visibility; GEO focuses on how clearly AI systems can understand and cite a business. Google states that its SEO best practices also apply to AI features in Google Search, so we run both together; neither guarantees placement.
Where Indian Businesses Should Start
Start with a GEO audit: ask the AI assistants the questions your customers ask, such as “best digital marketing agency in Bengaluru” or “corporate gifting company in Chennai”, and record who gets named. Then fix the basics that most sites miss: remove leftover demo or thin pages, add structured data, make your address and phone identical everywhere, and rewrite your key service pages so each opens with a clear, factual summary.
Want to know how AI assistants describe your business today? Marvice Media offers a free AI visibility check from our offices in Bengaluru (Koramangala) and Chennai (Nungambakkam). Call +91 80562 91930 or email info@marvice.in, or read about our Generative Engine Optimization service.
