Traditional Marketing Methods
Modernized Marketing Methods
Traditional marketing refers to conventional methods of marketing that have been used since the beginning of advertising and promotions. This form of marketing uses offline channels to reach potential customers. Traditional marketing is often valued for its proven track record and effectiveness in reaching a local audience. Also including some modernized methods within traditional marketing.
Print Media Exposure
Print media exposure refers to the visibility and coverage that a business, individual, or event receives through traditional printed publications. Despite the rise of digital media, print media, including newspapers, magazines, brochures, and other physical materials, remains a valuable and influential channel for reaching specific audiences.
Broadcast engagement refers to the level of interaction, attention, and response that an audience demonstrates when exposed to broadcast content, such as television or radio programs. It measures how effectively a broadcast captures and maintains the interest of its viewers or listeners.
Outdoor & Direct Interaction
Outdoor marketing and direct interaction involve strategies that allow businesses to connect with their audience outside of traditional indoor or online settings. These methods leverage physical spaces and direct engagement to create memorable and impactful interactions.Featuring brand messages on billboards, banners, and conducting direct engagement through trade shows, events, and direct mail campaigns.